NEW Sram Rival eTap AXS Wireless Groupset: First Look!

Hot new bike tech tends to come with a high price tag. It costs a lot to develop ground breaking products but, over time, that cutting edge tech tends to trickle down to lower price points.
However, sometimes that tech gets stuck. We wait patiently but it just doesn’t get any more affordable. Electronic groupsets have yet to become affordable for the masses, but SRAM have just taken a big step towards this by introducing eTap AXS for Rival, their third tier groupset, opening up the brilliance of eTap to many, many more consumers.

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Photos: © Velo Collection (TDW) / Getty Images & © Bettiniphoto /

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A curated journey through the outdoors by way of the visual medium. In other words, stuff we liked on YouTube and TikTok.